Strategy Unit

Strategy & UX Design for
Websites That Guide, Convert, and Scale

Strategy & UX Design define how users experience your website—and how effectively your website supports business objectives.

UX_Strategy_Mapping
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WHAT IS
STRATEGY & UX DESIGN?

Strategy & UX Design focus on understanding user intent and behavior, structuring content for clarity, and aligning design with SEO and business goals.

Understanding user intent and behavior
Structuring content for clarity and flow
Designing intuitive journeys and interactions

THE COST OF POOR UX

Without strategy-led UX:

  • Users feel lost or overwhelmed
  • SEO performance suffers
  • Conversion rates drop
  • Redesigns become frequent and expensive

THINKING BEFORE DESIGNING

We begin with thinking before designing. Our process includes business goal alignment, user journey mapping, information architecture, and SEO-aware UX structuring.

Website Strategy & Planning

Aligning business goals with digital execution.

User Journey Mapping

Defining how users move from discovery to conversion.

Information Architecture

Structuring content for maximum clarity and findability.

UX Wireframes & Design

Visualizing the experience and interactions before coding.

Mobile-First & Responsive UX

Ensuring a seamless experience on every device.

Design Experiences That
Work Before They Impress

Design decisions are driven by purpose, not preference.