Strategy & Decisions

The Architect’s Blueprint to India’s Digital Personal Data Protection Act

For years, “data privacy” for most Indian businesses and web applications meant downloading a generic, boilerplate privacy policy template, throwing it into the footer of a website, and checking a box. Those days are officially over. With the Ministry of Electronics and Information Technology (MeitY) officially notifying the DPDP Rules, the clock has started ticking. […]

Why Marketing Attribution Fails in Most Businesses: The Gap Between Clicks and Revenue

In the world of digital marketing, “attribution” is often treated as the holy grail. Every business wants to know exactly which dollar spent on ads resulted in which dollar of revenue. Yet, for most, marketing attribution remains a guess rather than a system. Despite having expensive tools, many organizations still struggle to connect the dots […]