Data Unit

Data & Analytics for
Insight-Driven Mobile Products

Data and analytics reveal how users interact with your app—and where improvements are needed. At XTrend Lab, analytics are integrated from day one to support continuous improvement and informed decisions.

WHAT IS
DATA & ANALYTICS?

Insights turn usage into understanding. We measure behavior, usage, and friction points.

Tracking user behavior and engagement
Measuring feature usage and performance
Identifying drop-offs and friction points
Supporting data-driven product decisions

WHY IT MATTERS

Without analytics:

  • Teams rely on assumptions
  • Issues go unnoticed
  • Growth stagnates

"With analytics, apps evolve intelligently and efficiently."

EVOLVE INTELLIGENTLY

We design analytics frameworks that align with goals, track meaningful events, feed dashboards, and support optimization. Data should guide evolution—not overwhelm teams.

Analytics strategy & setup

Building the foundation.

Event & user behavior tracking

Watching what matters.

Performance monitoring

Keeping it fast.

App dashboards & reports

Visualizing success.

Insight-led optimization guidance

Improving every day.

Understand How Users
Really Use Your App

With analytics, apps evolve intelligently.