Analytics & Attribution

Marketing Unit

Analytics & Attribution
For Clear Decisions

Analytics and attribution provide visibility into what’s driving results and where budgets should be focused. At XTrend Lab, analytics connects marketing activity directly to business outcomes.

Plan an Analytics Framework
Analytics_Dashboard
Metric Growth

WHAT IS
ANALYTICS & ATTRIBUTION?

Data turns activity into insight. We focus on tracking journeys, conversions, and ROI to support decisions.

Tracking user journeys across channels
Measuring conversions and funnel performance
Understanding attribution and ROI
Supporting informed optimization decisions

WHY IT MATTERS

Without analytics:

  • ROI remains unclear
  • Decisions rely on assumptions
  • Scaling becomes risky

"Analytics makes growth measurable and controllable."

CLARITY OVER VOLUME

We design analytics frameworks that align with KPIs, track meaningful events, provide actionable insights, and feed into reporting systems.

Analytics & tracking setup

The infrastructure.

Funnel & conversion tracking

Seeing the drop-offs.

Attribution modeling

Knowing what works.

Performance dashboards

At a glance.

Optimization insights

Actionable data.

Measure What
Matters

Analytics makes growth measurable and controllable.

Plan an Analytics Framework