Case Study: JMS Global Gas

Enterprise Corporate Website Development Case Study: JMS Global Gas

Industry

Energy | LPG | Public Limited Company (PLC)

Services

Enterprise Corporate Website Development, Corporate UX Architecture, Lead Management Systems, AI Chatbot Integration, Website Performance Optimisation

Overview

Enterprise corporate website development was a strategic requirement for JMS Global Gas, a public limited LPG company operating across multiple regions and serving a wide ecosystem of customers, dealers, and distributors. As a large enterprise brand in a regulated industry, JMS Global Gas needed more than a visually appealing website. Their digital presence had to communicate trust, authority, and operational maturity, while also functioning as a reliable system for managing high-volume inquiries.

XTrend Lab partnered with JMS Global Gas to design and develop a high-trust, enterprise-grade corporate website that could act as a central digital hub for all stakeholder interactions.

Client Background

JMS Global Gas is a public limited company in the LPG sector with operations that involve multiple business touchpoints. The company engages with individual customers, commercial partners, dealers, and distributors, each with distinct information needs and inquiry flows.

With increasing digital dependence across industries, JMS Global Gas recognised the importance of a corporate website that could accurately reflect its scale, professionalism, and credibility, while also supporting operational efficiency. The website needed to align with PLC standards and inspire confidence among all stakeholders interacting with the brand online.

The Challenge

Before engaging XTrend Lab, JMS Global Gas faced several challenges commonly seen in enterprise organisations:

• The absence of a PLC-aligned corporate website that reflected trust and professionalism
• Difficulty serving multiple stakeholder groups through a single, unified platform
• Manual and fragmented inquiry handling processes
• No structured system to manage dealership and distributorship applications efficiently
• Limited automation, leading to delays in response and internal routing

The core objective was to transform the website into a centralised enterprise platform that could support both brand perception and real-world business operations.

Our Enterprise Website Development Approach

Enterprise UX & Information Architecture

We approached the project with a strong focus on enterprise UX design and information architecture. The website structure was planned to clearly separate and guide different user groups, ensuring that customers, dealers, and distributors could easily find relevant information without confusion.

A professional visual language, clear navigation hierarchy, and structured content layout were implemented to reinforce trust and usability across devices.

AI-Powered Chatbot Integration

To improve responsiveness and reduce dependency on manual support, we integrated an AI-powered chatbot into the corporate website. The chatbot was designed to:

• Provide instant responses to common inquiries
• Guide users based on intent
• Improve accessibility outside working hours

This significantly enhanced user experience while reducing internal support load.

Structured Lead Management System

A critical part of this enterprise corporate website development project was building a structured lead management system. We created dedicated inquiry forms for:

• Dealership applications
• Distributorship inquiries
• Customer support and service requests

Each form was intelligently designed and automatically routed to the appropriate internal department, eliminating manual sorting and reducing response time.

Solution Delivered

XTrend Lab delivered a scalable, enterprise-grade corporate website that combines credibility, usability, and automation. The final solution included:

• A premium, PLC-compliant website design
• Multi-audience UX architecture tailored to different stakeholder needs
• AI chatbot integration for real-time assistance
• Automated inquiry routing and lead management
• Mobile-responsive and performance-optimised development

The website now functions as a digital operations hub, supporting both brand communication and internal workflows.

Outcome & Business Impact

The new enterprise corporate website delivered measurable improvements across multiple areas:

• Established a strong, high-trust digital presence aligned with public limited company standards
• Streamlined inquiry handling across customers, dealers, and distributors
• Reduced internal processing delays through automated lead routing
• Improved clarity, accessibility, and professionalism of online communication
• Created a scalable digital foundation capable of supporting future growth

The transformation positioned JMS Global Gas as a digitally mature enterprise with a website that supports real business needs rather than serving as a static online brochure.